Core Verticals
- Medicare
- ACA
- Final Expense
Performance Marketing
Turn marketing spend into measurable growth with channel strategy, creative testing, analytics, and pre-qualified high-intent call generation across multiple verticals.
Service Overview
Campaigns That Convert Into Pipeline.
Zaidi Consulting Group helps healthcare and insurance organizations build performance marketing systems that prioritize lead quality, conversion, and return on investment—not vanity metrics.
We also provide pre-qualified, high-intent calls across key verticals—and can custom-tailor campaigns for nearly any market—so your team speaks with prospects who are ready to engage.
We align paid, organic, and lifecycle programs with clear KPIs, disciplined testing, and reporting that leadership can trust when deciding where to invest next.
Call Generation
Pre-Qualified, High-Intent Calls.
We generate and deliver pre-qualified, high-intent inbound calls so your sales and enrollment teams can focus on conversations that convert. Campaigns can be built for established verticals or custom-tailored to your offer, geography, and qualification criteria.
Custom Verticals
- Custom-tailored campaigns for nearly any vertical
- High-intent call delivery for your sales team
- Flexible volume planning by market and season
Who This Is For
For Teams Ready To Grow With Accountability.
Healthcare Marketers
Teams running acquisition campaigns that need tighter targeting, better creative systems, and clearer conversion measurement.
Insurance Distribution Partners
Agencies and operators focused on qualified lead flow, efficient spend, and campaign performance that supports sales capacity.
Growth Leaders
Executives who want marketing investments connected to pipeline, enrollment, or revenue outcomes—not just impressions and clicks.
Organizations Scaling Demand
Companies ready to professionalize channel mix, landing experiences, and testing cadences as volume increases.
What We Deliver
Full-Funnel Performance Support.
Pre-Qualified Call Generation
- High-intent calls across different verticals
- Custom vertical call campaigns tailored to your criteria
- Qualification screening before calls reach your team
- Volume planning aligned to sales capacity
Channel Strategy
- Paid media planning and prioritization
- Organic and content support guidance
- Lifecycle and retention campaign design
- Budget allocation frameworks
Conversion Systems
- Creative testing roadmaps
- Landing page and offer guidance
- Message-market fit refinement
- Funnel friction diagnosis
Measurement & Optimization
- KPI design tied to business outcomes
- Attribution and reporting frameworks
- Continuous testing agendas
- ROI visibility for leadership
How We Work
A Practical Path From Spend To Signal.
Audit current performance
We review channels, creative, landing experiences, tracking, and conversion data to identify what is working and what is wasting spend.
Build the growth plan
We define channel priorities, KPIs, testing themes, and an operating cadence that matches your growth goals.
Launch and optimize
We support execution with clear campaign structure, creative direction, and iterative improvements based on results.
Report and scale
We package performance insights for decision-making and help scale the channels and offers that produce the strongest return.
Outcomes
What Success Looks Like.
Higher-Intent Conversations
Pre-qualified calls that help your team spend more time with prospects ready to engage.
Stronger Campaign ROI
Clearer connection between spend, lead quality, and business outcomes.
Better Conversion Performance
Improved creative, landing, and funnel decisions driven by testing—not guesswork.
Cleaner Reporting
Leadership-ready metrics that show what to fund, fix, or stop.
A Repeatable Growth System
An operating rhythm your team can continue using as volume and channels expand.
Ready To Improve Marketing Performance?
Share your current channels and goals—we’ll help define the highest-ROI next move.